This notice covers how Max Fortitude Fitness, LLC, a U.S. company (“Max Fortitude Fitness,” “we,” “us,” or “our”) treats personal information that it collects and receives from its website (, communication tools, marketing tools, e-commerce tools, and other services (collectively, “Service”).


We are not in the business of selling personal information about you. We use information shared with us for the purpose of running and improving our Service. This notice tells you what information we collect, steps we take to protect and secure it, how we use and share information, and finally, how you can contact us with questions or concerns.



Personal Information. We collect personal information (name, email address, physical address, phone number, etc.) when you:


·      Subscribe to any of our 28-Day Challenges

·      Contact our customer support services

·      Opt-in to our Monthly Newsletter

·      Opt-in to our marketing updates

·      Sign and submit your liability waiver

·      Complete your Physical Activity Readiness Questionnaire (PAR-Q)


Other User Information. When you access and use our Service, we automatically collect and store in log files your Internet Protocol (IP) address, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, clickstream data, and other user information as part of our Service analytics (individually and collectively, “Automatically Collected Information”) to analyze trends in aggregate and administer the Service.



How do you get my consent?


When you provide us with personal information to complete a transaction, verify your credit card, place an order, or provide customer service requests, we imply that you consent to our collecting it and using it for that specific reason only.


If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.


How do I withdraw my consent?


If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us at or mailing us at:


Max Fortitude Fitness, LLC

13201 Legendary Dr., Apt 11106

Austin, TX 78727



Use. Max Fortitude Fitness, LLC uses information for providing products and services, identification and authentication, Service operation, analytics and improvements, support, contact, research, and anonymous reporting. We may combine Automatically Collected Information with other information we collect about you to improve site functionality and the services we offer you, and for Service and internal marketing analytics.


IP addresses, browser and session information may be used to

·      Diagnose and prevent service or technology problems reported by our users that are associated with the IP addresses controlled by a specific web company or ISP.

·      Estimate the total number of users using the Service.

·      Help determine which users have access privileges to certain content, services, or resources that we offer.

·      Monitor and prevent fraud and abuse.


Marketing Emails – When you sign up for our Service, you may choose to agree to receive marketing communications from us. To the extent you have not already done so during sign up, you may select not to receive from Max Fortitude Fitness, LLC certain emails related to marketing, promotions, or newsletters by following the unsubscribe instructions included in these emails.


Sharing. Max Fortitude Fitness, LLC does not share personal information we learn about you from your use of the Service with others except as described in this notice.


Max Fortitude Fitness, LLC may share your personal information where it is necessary to complete a transaction, to operate or improve the Service, to detect fraud, or to do something that you have asked us to do. We use other third parties such as payment processors to bill you for goods and services. These third parties are authorized to use your personal information only as necessary to provide these services to us and are prohibited from using your personal information for promotional purposes.


Unless we have your permission, we do not share, sell, rent, or trade personal information with third parties for their promotional purposes.


Disclosure. Max Fortitude Fitness, LLC may disclose personal information about you under the following circumstances:


·      In certain situations, Max Fortitude Fitness, LLC may disclose personal data in response to lawful requests by public authorities, including but not limited to national security or law enforcement requests. We may also disclose your personal information as required by law, such as to respond to subpoenas, court orders, or similar legal processes, to establish or exercise our legal rights or, defend against legal claims, or if in our judgement in such circumstances disclosure is required or appropriate.

·      If we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms of Service, or as otherwise required by law.


Retention. We will retain your information for as long as your account is active or as needed to provide you with our Services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.



Our store is hosted on They provide us with the online e-commerce platform that allows us to sell our products and services to you.


Your data is stored through’s data storage, databases and the general application.


If you sign up for a Max Fortitude Fitness, LLC paid service, your billing information is required in order to process the transaction. Billing information includes your name, physical address, telephone number, credit card details, and other information necessary to process the transaction.


If your subscription is auto-renewing, our authorized payment processor may store your payment information on their secure payment gateway for as long as necessary to carry out the terms of your subscription.



In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.


However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.


For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.


In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.


As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.


Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.


Links - Our website includes links to other websites (Facebook, Twitter, Instagram, YouTube, etc.) whose privacy practices may differ from ours. If you submit personal information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any website you visit.



To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. Data transmissions over the Internet are not 100% secure. Consequently, we cannot guarantee or warrant the security of any information you transmit to us and you do so at your own risk. Once we receive your transmission, we use reasonable efforts to ensure security on our systems.


If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) with a minimum of 128-bit encryption.  However, this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of a firewall or secure server software.


If Max Fortitude Fitness, LLC learns of a security systems breach we may attempt to notify you electronically so that you can take appropriate protective steps. By using our services or providing personal information to us, you are consenting to Max Fortitude Fitness, LLC communicating with you electronically regarding security, privacy, and administrative issues relating to your use of our services. We may post a notice on our applicable website if a security breach occurs. If this happens, you will need a web browser enabling you to view the applicable website. In these circumstances, we may also send an email to you at the email address you have provided to us. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. In this instance, a written notification will be sent to the address you have provided us.



How We Use Cookies 

Like many websites we use cookies to store and then retrieve small bits of information on your computer when you visit. This information is used to make the site work as you expect it to. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.


Some of the information stored is put there by other companies whose software we have added to the site, and this can also impact your experience of other websites you may visit after leaving ours.


If you continue to use this site without taking action to prevent the storage of this information, you are effectively agreeing to this use.


If you want to learn more about the general uses of cookies, including how to stop them being stored by your computer, please visit Cookiepedia or .


Strictly Necessary Cookies

These cookies are necessary for the website to function. They are usually only set in response to actions made by you which amount to a request for services, such as logging in or filling in forms.


You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.


Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.


All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.


Functionality Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages.


If you do not allow these cookies then some or all of these services may not function properly.


Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.


They do not store any personally identifiable information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.


SECTION 8 – COPPA (Children’s Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online. Max Fortitude Fitness, LLC does not specifically market to children under the age of 13. For more information on the Children’s Online Privacy Protection Act, visit the Federal Trade Commission’s website here.



CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States that operates websites collecting Personally Identifiable Information (PII) from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. More information on the California Online Privacy Protection Act can be found here.


According to CalOPPA, we agree to the following:

-       Users can visit our site anonymously.

-       Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website.

-       Our Privacy Policy link, includes the word “Privacy” and can be easily found on the page specified above.


You will be notified of any Privacy Policy changes:

-       On our Privacy Policy page

You can change your personal information by e-mailing us.


How we handle Do Not Track signals:

Currently, we do not support Do Not Track or “DNT.” DNT is a preference you set in your web browser to tell visited websites you do not want to be tracked. You can enable or disable DNT through the preferences or settings of your web browser.



We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.



If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact us at or by mail at:


Max Fortitude Fitness, LLC

13201 Legendary Dr., Apt 11106

Austin, TX 78727